Announcing Farmscape's new book!
In Beans from My Father, Farmscape argues with itself on almost every page. In this lively autobiography, Farmscape explores its background as both a social and environmental cause, and also a business. What does it mean to be a mission-based, conscientous organization, and yet also feel compelled to break-even on the balance sheet?
After college, the founders of Farmscape worked for three years to develop a business that would feed a city on sustainable, local, and maximally fresh ingredients. They took the business model to the sprawling metropolis of Los Angeles in search of its "authentic" self. They wanted to see if a theory would work for real. Were the Victory Gardens of World War II an anomaly? Were the organoponicos of Cuba a special circumstance? Or could urban agriculture take root in a powerful American metropolis today? Could the Capital of Entertainment become the catalyst for a new method for food production, a culinary and landscaping revolution?
What happened? Did the city embrace a system of urban agriculture, turning yards and rooftops over for intensive food production? Order your own copy of Beans from My Father to find out.
Why is an urban agriculture company publishing an autobiography? It just might have something to do with its controversial campaign for Mayor.